Coach, I didn't know well of this brand until I was graduateed from University and went to USA for my student career abroad. The only direct impression Coach gave to me is just one word "vulgar" which was formed in my brain when I wondered around in weekends. The machine-made shopping malls, the figure bloated middle-aged women, the college girls in groups, the minority of fashion women. Young girls who cracked themselves up always considered Coach which seemed to be fashionable is shallow indeed.
Slowly, I found that my first impression of Coach was quite inclusive and unfair. I remembered once when I was talking about handbags with a few elder workmates. One of them told me she like concise prompt non-fashionable designs, such as handbags of Coach in many years ago. At that moment, I was surprised, very. The feelings Coach gave me was that Coach is socketing out all the stops to catch up with fashion. How did the word "non-fashionable" come?
Actually, as the most successful handbag brand, Coach experienced a lot of changes from the 60's to now. I'm sure that my workmate was right, Coach's products in the 60's are simple with designs, but good in quality. We can say that the foundation of Coach is based on high quality and practical applicability.


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